So, there was this great Apple ad called "1984" don't know if you've heard of it. Anyway, it made a lot of waves and sold a lot of computers. Below you will find how advertising science takes this little objet d'art and strips it of all nuance, potency, tonality, emotion, and story... because the common perosn obviously knows what good advertising is:
Takeaway: don't do focus groups, the demand characterisitcs of the participants convinces them that they are smart when, in fact, they are not.
...A blog by Tim Hinson
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